---
title: "How to do Marketing in Private Equity, AML Webinar and Women in VC"
url: https://vestlane.com/blog/vestlane-company-news-jan-25/
publishedDate: 2025-01-31
author: "Polina Medvedeva"
readingTime: 6
description: "Discover Vestlane's November 2024 Update: 338 funds, enhanced KYC & AML, key Private Equity trends, expert insights & community highlights. "
---

# How to do Marketing in Private Equity, AML Webinar and Women in VC

January is often seen as a slow month—but not for us. We’ve hit more milestones than expected, and there’s plenty to share.

This month, we’re introducing a new section: **"You Might Like"**—a curated selection of the most valuable updates for our users, subscribers, and followers.

Let’s dive in.

## **What happened in January 2025?**

- We introduced further upgrades to [**Automated Name Screening**](/blog/streamline-your-aml-workflows)
- Talked to [**APEX Germany**](/success-stories/apex-germany) about fund administration
- Got a [**new COO onboard**](https://www.linkedin.com/feed/update/urn:li:activity:7288494145822679040)
- Became a founding sponsor at [**Private Equity Marketer**](https://www.linkedin.com/feed/update/urn:li:activity:7285222773814120448)
- Learned [**how do women feel in private markets**](/blog/women-in-private-market-investment)

...and cracked some [**industry-specific jokes.**](https://www.linkedin.com/feed/update/urn:li:activity:7290641936573431810)

---

## **Product highlight with Blanca**

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We are starting the year with updates designed to [streamline your AML workflows and adapt to changing regulations.](/blog/streamline-your-aml-workflows)

## **You Might Like...**

![kerberos webinar](https://a.storyblok.com/f/283194/1080x1080/308b74bedc/kerberos-webinar.jpg)

KYC and AML regulations are tightening, and staying ahead is no longer optional.

Join **Vestlane’s Ivo Schmiedt** and **Kerberos’ Nele Suer** for a **must-attend webinar**, where we’ll break down:

✅ **BaFin’s AuAs guidelines** and what they mean for fund managers
✅ **New EU AML directives** and their impact on LP onboarding
✅ **Practical strategies** to turn compliance hurdles into a competitive edge

Don’t just react to regulatory changes—get ahead of them.

👉 [**Register here**](https://kerberos-compliance.webex.com/weblink/register/r2792939b5bf362f1910ea926727c0deb)

---

## **Want to learn how to better market to LPs and stakeholders?**

![Private equity marketeer ](https://a.storyblok.com/f/283194/1200x1200/d2927b5dc8/private-equity-marketer-and-vestlane.jpg)

**Private Equity Marketeer** is the go-to membership platform for brand builders and capital raisers in private markets.

Unlock **exclusive resources**—from pitch deck templates to MarTech directories—and connect with a **private community** of peers. Ask questions, share strategies, and collaborate to accelerate your success in fundraising and beyond.

👉 [**Join the community here**](https://www.privateequitymarketeer.com/membership)**.**

---

## **Expert's Take**

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- [Women in Private Market Investment: Breaking Barriers with Selma Peters](/blog/women-in-private-market-investment)
- [Apex Germany: A Shifting Landscape in Fund Administration](/blog/a-shifting-landscape-in-fund-administration)
- [AML in 2025: Expert Advice on BaFin’s Rules, AI, and What’s Next for Fund Managers](/blog/aml-in-2025-expert-advice-on-bafin-for-fund-managers)
- [The Dual Benefit of Impact Investing: Social Good and Competitive Returns](/blog/Impact-Investing)

---

## **Community News**

👏 [**According to preqin**](https://www.preqin.com/news/private-wealth-and-private-markets-in-2025-at-the-beginning-of-a-long-runway)[:](https://www.preqin.com/news/private-wealth-and-private-markets-in-2025-at-the-beginning-of-a-long-runway) The increased volume, not just of data but of how and where it is moving, creates challenges. As GPs find new distribution channels, issues like managing onboarding ramp up in 2025.

👏 [**Discover how Carlyle stays authentic**](https://www.linkedin.com/feed/update/urn:li:activity:7289171904475594752)**,** tells powerful stories, and uses data to connect with modern investors.

👏 McKinsey's [**2023 Global Private Markets Review**](/blog/women-in-private-market-investment) reports that **women now hold 48% of entry-level roles** in private equity investment, bringing the industry close to achieving gender parity at this level.